Paid Ads
Lead Gen
Weekly

The free weekly email for getting more customers from paid ads

Enter your email and get:

One practical lesson every Thursday on turning ad spend into customers.

The free email course: 14 steps to a winning paid ads lead gen system.

New episodes of the show, sent the week they go live.

Written by Tom Richards Founder of Adbetter, co-founder of Nerchr

Free, always Built on £10m+ of managed ad spend One click to unsubscribe

Paid Ads
Lead Gen
Weekly

Rather watch than read?
Catch the episodes

Full episodes on running paid ads that bring in customers, for anyone generating leads for a service business.

Watch on YouTube

For anyone generating leads through paid ads

Whether you own the business or run its marketing, if your leads come from Google or Meta, this is written for you.

One lesson, every Thursday, straight to your inbox.

Taken from live ad accounts

What's working right now across the Google and Meta accounts we run for service businesses.

Explained in plain English

The why behind every tactic, so it makes sense whether you're new to ads or running them daily.

Ready to use straight away

Clear steps and examples you can try in your own account before the next email lands.

Hi, I'm Tom Richards

I've run paid ads for service businesses for more than ten years, and my agency Adbetter now manages over £10m in ad spend.

Paid Ads Lead Gen Weekly is where I share how we do it, from the offer and the funnel through to tracking every lead back to a sale.

Behind it all is Nerchr, the lead gen tech I co-founded that powers Adbetter. One platform to capture leads, track sales outcomes, report on what's actually working, and feed real data back to your ad platforms. Better leads, lower costs, and campaigns that improve every month.

If you'd rather hand it over, Adbetter runs it for service businesses.

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Free, every Thursday, with the 14-step course starting the day you join.